Kalú is a modern, tropical-inspired food and beverage brand centered around vibrant açaí bowls, refreshing mocktails, and playful snacks. For this project, I developed the brand strategy and visual identity, creating a modern, minimal aesthetic that captures the brand's bright energy and feel-good experience. To bring the brand to life beyond static visuals, I also produced a 3D animation for social media, showcasing Kalú's playful personality and tropical spirit in an engaging, dynamic way.